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Selling? There
are several factors that differentiate me from all other real
estate agents:
 First, I believe
communication is the key to a successful business
relationship. You will receive frequent updates, both verbal
and written, from a member of my staff throughout the term
of your listing. We will call you (at the least) weekly with
verbal reports on prospect showings. This feedback is
critical as I monitor the success of my marketing strategy,
and of course, pricing is an important part of that
strategy. At the end of every month, you will receive a
written Marketing Report, detailing the dates and nature of
all market activity, including showings, advertising, target
marketing, etc. You will find an example of this report
enclosed. Copies of all ads will be mailed to you as soon as
they appear in the media.
You can reach me at any
time. In many cases, a member of my staff can answer and
respond to your requests; however; should you need to
contact me, I respond to all messages and I will call you as
soon as possible. Most of the marketing
materials and advertising for your property are prepared
“in-house” by Jo Dzina, my Marketing Coordinator. As a
result, mistakes are kept to a minimum, and brochures,
visual tours, and digital photography are presented in a
timely fashion. I value your feedback. I
want you to tell us how I am doing as we progress through
the listing. Am I doing the things that I told you I would
do? At the end of the first 45 days, you will receive a
letter, asking you to assess my performance. And, after
closing, you will receive a Seller Survey, prepared by me,
asking you to rate the service you received throughout the
listing and closing process. Another valuable
difference between the levels of service I offer and others
offer is my ability to ensure that your interests are
protected during the time from contract to closing. There
are a myriad of details that must be addressed, including
important dates to be met, inspections to be attended,
issues to be resolved. My office tracks all the details and
keeps you informed throughout this critical period either by
e-mail or by telephone.
Negotiating Strategy
Consistently, I get more money for the Sellers I represent.
How do I do it?
I believe there are three important
keys to successful negotiating:
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I have a through knowledge of market trends, including
local inventory supply and buyer demand and rising and/or
falling interest rates and how these factors might impact
negotiating strategy at the point of sale. I am also
knowledgeable of recent comparable sales and new properties
entering the market which are competing with your property.
And finally, I work toward the goals you have set for me:
achieving the highest price for your property, selling your
property in the shortest period of time, or a combination of
the two.
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I have
important knowledge about the buyer that can affect the
negotiations. As an experienced Realtor® in the Sarasota
marketplace for over 18 years, I often know the agent on the
other side of the transaction. My ability to gain valuable
insights into the buyer’s motivation, background, and
financial qualifications can be extremely useful as
negotiations continue. I am also committed to protecting
your interests, and will always strongly suggest that buyers
submit pre-approval letters at the time of contract when
they are requesting a mortgage contingency.
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I counsel patience when the situation requires it. In a
Seller’s market, I encourage aggressive negotiations from
the Seller’s perspective. I will never rush you into
acceptance; however, time is often of the essence in
contract negotiation, and I have had great success in
encouraging all parties to the contract to “keep talking” in
the hopes of reaching a successful conclusion to the
negotiations. This approach may take more time, but it
almost always translates into more dollars in your pocket at
the closing table. |
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